Study shows Twitter is a broadcast medium - Business Center - PC World
June 4, 2009
New Harvard Business research data seems to prove something many had already figured out: Twitter is a broadcast medium, not a conversation. So how is an essentially one-way conversation considered to be a social network? Does that standard also make television and radio into social networks, too?
Across the 300,000 users studied, the median number of lifetime Tweets is one. That means half of Twitter users tweet once every 74 days. Which is also about the churn rate for new Twitter users, many of whom quickly leave the service. Seemingly after tweeting only once...
New Harvard Business research data seems to prove something many had already figured out: Twitter is a broadcast medium, not a conversation. So how is an essentially one-way conversation considered to be a social network? Does that standard also make television and radio into social networks, too?
Across the 300,000 users studied, the median number of lifetime Tweets is one. That means half of Twitter users tweet once every 74 days. Which is also about the churn rate for new Twitter users, many of whom quickly leave the service. Seemingly after tweeting only once...
posted by Connect Ohio at
11:07 AM
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