Microsoft exec predicts mobile ad boom -- Mobile Advertising -- InformationWeek

Mobile phone advertising could make up 5% to 10% of global ad spending within five years, according to a Microsoft (NSDQ: MSFT) advertising executive.

Scott Howe, Microsoft's VP of advertising and publisher solutions, said the growth will be gradual, and it will be driven by improving cell phones and mobile data networks. A recent report from Ineum Consulting finds that the sector is expected to grow from $3.1 billion to $28.8 billion within five years...