Microsoft outlines new strategy for Xbox - NYTimes.com
June 1, 2009
LOS ANGELES — Reaching out beyond hardcore video game players to everyday consumers, Microsoft outlined an entertainment strategy on Monday for making the company’s Xbox 360 game console a gateway for movies, television and social networking.
In a media presentation on the eve of E3, the video game industry’s biggest North American convention, Microsoft announced new relationships with the social networking giants Facebook and Twitter as well as Sky, the big British satellite television provider that is a unit of the News Corporation...
LOS ANGELES — Reaching out beyond hardcore video game players to everyday consumers, Microsoft outlined an entertainment strategy on Monday for making the company’s Xbox 360 game console a gateway for movies, television and social networking.
In a media presentation on the eve of E3, the video game industry’s biggest North American convention, Microsoft announced new relationships with the social networking giants Facebook and Twitter as well as Sky, the big British satellite television provider that is a unit of the News Corporation...
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