Online ad group helps track social media ROI - InternetNews.com
June 2, 2009
The Interactive Advertising Bureau (IAB) recently issued guidelines for social media advertising and standards for measuring the effectiveness of social ad campaigns to help marketers grappling with how to track such branding efforts.
New guidelines come at a time when advertisers are trying to determine how to quantify their return on investment when trying to capitalize on the phenomenal popularity of social media such as Twitter, Facebook and blogs...
The Interactive Advertising Bureau (IAB) recently issued guidelines for social media advertising and standards for measuring the effectiveness of social ad campaigns to help marketers grappling with how to track such branding efforts.
New guidelines come at a time when advertisers are trying to determine how to quantify their return on investment when trying to capitalize on the phenomenal popularity of social media such as Twitter, Facebook and blogs...
posted by Connect Ohio at
2:53 PM
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