Paving the way for premium content - Business Center - PC World
June 11, 2009
Paid content is the best hope of saving "the media" as we know it. The problem is killing all the free content first, or alternatively, breeding a new generation that understands content is often worth precisely what it costs you.
Some will read this as an "old media" guy waxing for the good ol' days of newspapers with 30-percent margins. Or think I am channeling Barry Diller or Rupert Murdoch; a couple of other old media guys who believe paid content is their future...
Paid content is the best hope of saving "the media" as we know it. The problem is killing all the free content first, or alternatively, breeding a new generation that understands content is often worth precisely what it costs you.
Some will read this as an "old media" guy waxing for the good ol' days of newspapers with 30-percent margins. Or think I am channeling Barry Diller or Rupert Murdoch; a couple of other old media guys who believe paid content is their future...
posted by Connect Ohio at
11:18 AM
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