Pitching to mommy bloggers - BusinessWeek
June 2, 2009
When Lisa Williamson and Julie Jumonville founded UpSpring Baby in 2007, they knew their innovative infant products would not sell without getting specific information and education to their target customers.
"We sell new inventions to meet moms' unmet needs. We needed to get the word out, but we didn't have millions to spend on advertising," Williamson says. So they turned to "mommy bloggers," a generation of women who are living their parenting years out on the Internet, as a means of spreading the word...
When Lisa Williamson and Julie Jumonville founded UpSpring Baby in 2007, they knew their innovative infant products would not sell without getting specific information and education to their target customers.
"We sell new inventions to meet moms' unmet needs. We needed to get the word out, but we didn't have millions to spend on advertising," Williamson says. So they turned to "mommy bloggers," a generation of women who are living their parenting years out on the Internet, as a means of spreading the word...
posted by Connect Ohio at
11:20 AM
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