Sprint wiring itself for a comeback with cost cutting, Palm Pre - washingtonpost.com

One year ago, many were questioning Sprint Nextel's chances of survival. The firm was reeling from a disastrous $35 billion merger that brought together conflicting technologies and warring cultures. Its customer service was so bad that subscribers were leaving at a rate of 12,000 a day. Its bloated operations led to losses averaging $250 million a month.

In the last several months, the company has adopted a series of fresh strategies. It dramatically cut costs, launched a new marketing campaign and made a deal with Amazon to run service for the Kindle, a digital reader...