Mobile advertising expected to hit $5.7 billion by 2014 -- mobile advertising -- InformationWeek

June 3, 2009

The economic downturn has led to a downward trend for advertising, but the mobile market is bucking that trend, according to a new report from Jupiter Research.

The report, which is titled "Mobile Advertising: Delivery Channels, Business Models, & Forecasts," said the mobile advertising market is expected to grow to $5.7 billion by 2014. One of the main drivers of this growth is the fact that most consumers have mobile devices on them nearly all the time, and the always-connected nature of the device...