Web privacy certifier growing as for-profit - San Francisco Business Times:

Threats to privacy on the Internet are constantly evolving, so TRUSTe is adapting too. Founded in 1997 as a nonprofit to promote industry self-regulation, San Francisco-based TRUSTe became a for-profit last year, took on $10.5 million in venture capital, nearly doubled its staff and recently bought a company with anti-malware technology.

TRUSTe officials said the decision to go for-profit came because it was having trouble keeping up with technological changes, with threats morphing from spam to spyware and adware and now to behavioral marketing, which targets users with ads based on web surfing activity. “As a nonprofit, we were constrained” by too little access to working capital, said CEO Fran Maier, who joined TRUSTe in 2001 after co-founding the dating site Match.com...