Back-to-school pitches go social with Facebook, Twitter - USATODAY.com
The first sighting of Britney Spears' new back-to-school commercial for Candie's wasn't on TV. Or in theaters. Or even on the website of the hip, tween-targeting seller of footwear and clothing. Those venues would be so 2008.
The spot that shows a sultry Spears ogling a guy at a polo match had its premiere online Thursday on social-networking sites Facebook and BritneySpears.com and promoted by Spears via social network Twitter — where she had 2,536,459 "followers" as of midweek. Candie's purposefully launched the ad this way in hopes that millions of girls will send it back and forth to each other...
The spot that shows a sultry Spears ogling a guy at a polo match had its premiere online Thursday on social-networking sites Facebook and BritneySpears.com and promoted by Spears via social network Twitter — where she had 2,536,459 "followers" as of midweek. Candie's purposefully launched the ad this way in hopes that millions of girls will send it back and forth to each other...
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