Social media marketing makes more money - InternetNews.com

Does social media marketing boost the bottom line? The answer is a resounding "yes," according to a recent study that cites a correlation between brands with social media campaigns and higher earnings.

Companies that had the highest levels of social media activity -- and engagement -- increased revenues by as much as 18 percent on average over the past year, while the least active realized a six percent dip in sales, according to research from social media platform Wetpaint and digital consulting firm Altimeter Group...