Four privacy protections the online ad industry left out - Bits Blog - NYTimes.com

Last week, the Internet advertising industry announced what it described as tough new standards for how it collects and uses data about the behavior of Internet users.
Privacy

As best as I can tell, the proposal largely codifies the practices engaged in today. The groups, led by the Interactive Advertising Bureau, decided not to endorse any of the ideas that have been actively discussed recently that might give users more meaningful information and control over how their behavior is being tracked...