Sprint revving up 4G plans – Will confusion follow? | Telecompetitor

Sprint made several announcements today concerning the launch of Sprint 4G services. They identified Atlanta, Portland, and Las Vegas as Sprint 4G markets, scheduled to go live ‘some time in August.’ According to Sprint, Sprint 4G will “deliver peak downlink speeds of more than 10 Mbps and average downlink speeds of 3-6 Mbps.” Sprint is using Clearwire’s WiMAX network for the service. Sprint is the largest shareholder in Clearwire, owning 51% of the company.

The 4G options provided by Clearwire’s network make for an interesting situation. In addition to Sprint 4G, Clearwire will market the service, using the Clear brand. Cable companies will also market the WiMAX service, with Comcast first up, marketing their High-Speed 2Go service. That’s a lot of WiMAX options, from a single network, in any given market. Can all of those services co-exist in the same market, chasing the same subscriber base?...