Employee finds "purrfect fit" in social media

COLUMBUS, Ohio – As a new mom, Paul Werth Associates employee Caroline Cofer Golon searched for way to connect with likeminded peers online while caring for her infant daughter at home. She found it in her cat.

“When people talk about ‘social media,’ sometimes they don’t fully understand its power,” said Golon, a senior account supervisor for the Columbus-based public relations, public affairs and marketing firm. “My experience is living proof that you can make an impact harnessing the popular community-building tools available online...”