Thursday, August 27, 2009

How social media help people find stolen bikes - WSJ.com

When Heather McKibbon's bike was stolen in May, she didn't just get angry. She decided to get it back.

The 29-year-old project manager at a Toronto consulting firm alerted people to the theft through the social-networking site Facebook. Just hours later, a friend replied with a link to a bike for sale that looked like her own $1,300 Cannondale touring bike on eBay's Kijiji, an online classified-ads site. Ms. McKibbon recognized her bike and, posing as an interested buyer, arranged to meet the seller at a local subway station. She brought the police along as well, resulting in a small-scale sting operation.