A startup’s dogged determination - Austin Business Journal:

When Christi Scovel was director of a local animal shelter, she often got calls from people seeking advice about pet care. In September 2008, she got a call that changed her life.

Someone had called for suggestions about caring for a sick puppy when friend and business consultant Tina Cannon asked Scovel why people don’t look up such information on Google.com. The answer — that a Google search generates too much information and creates more frustration for a pet owner — spawned PetsMD.com...