Procter & Gamble to mine e-commerce potential - Business Courier of Cincinnati:

Procter & Gamble Co., one of the nation’s most enterprising digital marketers, is now probing ways to translate the millions of hits that its Web sites attract monthly into hundreds of millions in added sales.

The maker of Olay, Pampers and Tide generates about $500 million in e-commerce now, less than 1 percent of its total sales of $79 billion. But the number has been quietly growing, and with the total e-commerce industry itself advancing in the double digits, P&G is forging ahead on several fronts, both through its own product Web sites and those of retailers...