Monday, September 21, 2009

The tech behind eHarmony - Business Center - PC World

While eHarmony Inc.'s goal is to get its 20 million members married or into long-term relationships, the online matchmaker is a downright commitment-phobe in its use of technology.

For the business intelligence infrastructure that powers its matchmaking algorithms and maximizes the effectiveness of its numerous TV ads, the firm relies on four database and data warehousing products...