Social media is Ford's marketing fiesta - InternetNews.com

LAS VEGAS—Ford Motor said "no thanks" to the federal bailout money, but it's not passing on an opportunity to build its brand and sales through highly-orchestrated social media campaigns on Twitter, corporate blogs and its half dozen different Facebook pages.

During a keynote address here at the BlogWorld & New Media Expo Thursday, Scott Monty, Ford's digital multimedia communications manager, explained that Ford (NYSE: F) has made significant investments in social media campaigns primarily to help change the perception that it's a slow, unresponsive Old World company, unwilling or unable to connect with today's consumers...