TV industry 'drowning in data' from new media - InternetNews.com

The explosion of ways people watch television is confounding the media industry, which has relied for decades on the Nielsen ratings but now must adapt to the realities of the Internet and on-demand video.

Americans are watching more TV than ever -- an average of 151 hours a month -- on more networks and in increasingly diverse ways. Industry heavyweights and analysts are calling for a new ratings system to keep up.