Virgin America targets ‘creative class’ with social media - San Francisco Business Times:

Virgin America Inc. relies heavily on the digital world as it battles for market share in the real world. The Burlingame-based airline has expanded its social media strategy since it began service in 2007. The company’s Facebook page is updated almost daily. It receives about 350 Twitter messages per day. And its YouTube site has been viewed more than 115,000 times.

The target audience for the low-cost airline, which flies coast to coast and along the West Coast, is the so-called “creative class” ­— web-savvy professionals who likely are already using Twitter, updating their own blogs or own the latest iPhone...