Businesses weigh value of creating iPhone applications for promotions or sales - Business First of Louisville:

While Chaz Rough sleeps, someone around the world is buying the iPhone/iPod application created for his YogaMazing brand of yoga lessons. And Rough, who also owns a St. Matthews yoga studio called YogaMazing, likes that idea very much.

For companies weighing the idea of creating mobile applications, Rough’s success offers a lesson, he said. You don’t need a big corporation behind you to do well. “I make more money teaching in the virtual world than in the studio,” Rough said...