P&G releases online-only product - Business Courier of Cincinnati:

Procter & Gamble unveiled Swash today, a line of on-the-go Tide laundry products to be sold exclusively online.

“Our consumers are shopping, working and playing online, leading to the decision to launch Swash online only,” Swash Brand Manager Alejandro Bethlen said in a news release. “As P&G explores new ways to launch products, we feel that Swash is the perfect test through which we can evaluate e-commerce launches.” Swash products are available on Amazon.com and will be made available on Drugstore.com in the near future...