Findings - People share news online that inspires awe, researchers find - NYTimes.com

Sociologists have developed elaborate theories of who spreads gossip and news — who tells whom, who matters most in social networks — but they’ve had less success measuring what kind of information travels fastest. Do people prefer to spread good news or bad news? Would we rather scandalize or enlighten? Which stories do social creatures want to share, and why?

Now some answers are emerging thanks to a rich new source of data: you, Dear Reader...