Wednesday, March 24, 2010

Chiquita launches online ‘salad tracker’ - Business Courier of Cincinnati:

Buyers of Chiquita Brands International’s Fresh Express salads now will be able to track the origins of the veggies and how they traveled to store shelves, the company said Wednesday.

Fresh Express, Chiquita’s packaged salads unit, launched “Your Salad Story,” a micro-site located here. By entering the “Leaf Locator” code on the outside of the salad package, the customer can find out the region where the seeds were developed and the salad was grown, where it was processed and how it was distributed...