Monday, June 21, 2010

Publicity draws more help for Youngstown incubator

Business Journal Daily

Every time a national news organization covers the Youngstown Business Incubator, another media outlet seems to take interest in the area, says Jim Cossler.

Case in point: The 10-page story on YBI in the May edition of Inc. Magazine, which was followed by the visit a week ago by a crew from the British Broadcasting Corp. "They're doing a series on BBC America talking about world-class innovation coming from places that you wouldn't expect it to come from," said Cossler, the incubator's CEO and "chief evangelist," as he styles himself.

Read more

Labels: , , ,

Companies find payoff in Internet-search ads

Atlanta Journal Constitution

A Google search of BP, gulf spill or oil spill pulls up stories and pictures of the disaster in the Gulf of Mexico.

But atop the results page is a paidfor link, “BP.com/GulfOfMexico-Response” that the sullied oil company established to show how it is addressing the crisis.

The page is a high-profile example of how companies use paid online search advertising — a mainstay of marketing in the past few years — not only to sell products but also to manage their messages.

Read more

Labels: , , ,

Monday, May 4, 2009

Businesses need cybersecurity support, Congress told - Business Center - PC World

Sunday, May 03, 2009 8:20 AM PDT

The U.S. Congress should look to provide incentives for private businesses to adopt stronger cybersecurity practices instead of creating new mandates, one information security expert told a congressional subcommittee last week...

Labels: , , ,

Friday, May 1, 2009

The surge to impose online sales taxes - BusinessWeek

The Surge to Impose Online Sales Taxes - BusinessWeek: "Amazon tax fever is spreading. In the months since a New York State law took effect that imposes sales taxes on products promoted through Web sites based in the state, other governments have moved to get in on the action, and online retailers aren't happy."

Labels: , , , ,