Companies find payoff in Internet-search ads
Atlanta Journal Constitution
A Google search of BP, gulf spill or oil spill pulls up stories and pictures of the disaster in the Gulf of Mexico.
But atop the results page is a paidfor link, “BP.com/GulfOfMexico-Response” that the sullied oil company established to show how it is addressing the crisis.
The page is a high-profile example of how companies use paid online search advertising — a mainstay of marketing in the past few years — not only to sell products but also to manage their messages.
Read more
A Google search of BP, gulf spill or oil spill pulls up stories and pictures of the disaster in the Gulf of Mexico.
But atop the results page is a paidfor link, “BP.com/GulfOfMexico-Response” that the sullied oil company established to show how it is addressing the crisis.
The page is a high-profile example of how companies use paid online search advertising — a mainstay of marketing in the past few years — not only to sell products but also to manage their messages.
Read more
Labels: businesses, high-speed Internet, Internet, online search
posted by Connect Ohio at
5:12 AM
<< Home