Tuesday, June 2, 2009

How to use the Web to succeed in publishing, life - InternetNews.com

June 2, 2009

NEW YORK -- The author of The Four Hour Work Week certainly works hard. In his keynote speech at the Mediabistro Circus here today, he showed audience members how to promote themselves and their business by using social media and other Web tools.

Ferriss' current career started with the book. He's big on data, so when his publisher objected to the original title of the book -- "Drug Dealing for Fun and Profit" -- he tested several possible titles using Google AdWords...