U.S. lawmakers call for online ad privacy rules - PC World

Several Republicans joined Democratic lawmakers Thursday in calling for new rules to protect Web users' privacy in behavioral advertising networks, although many members of a U.S. House of Representatives committee suggested the rules should come from the advertising industry, not Congress.

Congress should first let the online advertising industry come up with rules to police the use of personal data collected as a way to deliver ads targeted at user interests, said Representative Joe Barton of Texas, the senior Republican on the House Energy and Commerce Committee...