U.S. online advertising shrinks in Q1 - Business Center - PC World
June 5, 2009
U.S. online advertising spending, which has been key in financing the Web 2.0 wave of Internet innovation, shrunk in the first quarter, the first year-on-year quarterly drop since 2002.
Spending hit US$5.5 billion, down 5 percent when compared to 2008's first quarter, the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC) said Friday...
U.S. online advertising spending, which has been key in financing the Web 2.0 wave of Internet innovation, shrunk in the first quarter, the first year-on-year quarterly drop since 2002.
Spending hit US$5.5 billion, down 5 percent when compared to 2008's first quarter, the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC) said Friday...
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