Monday, July 13, 2009

Webinars bring seminars, branding to customers’ desktops - South Florida Business Journal:

Janis Ehlers was in Philadelphia this spring, speaking on “high-tech, high-touch” marketing, when she found an entrée into social media marketing. She and two other presenters were to go onstage and speak to a room full of people. Then, one presenter took out her hand-held Flip video camera to record the seminar to post to her Web site.

That prompted the presenters to think: What if the presentation was online, delivered to dozens of executives anywhere in the country – or world? A webinar would open their lecture to the masses...