Strategy Analytics: Consumer broadband "safe" in the bundle, despite recession - FierceTelecom

Perhaps more than any other single issue, the effect of today's historically challenged economic environment on consumer household entertainment and communication spending seems to be at the top of the list for service providers. Strategy Analytics has just completed a study measuring the extent to which economic and budgetary factors influence household expenditures on communications and entertainment.

Our research confirms the hypothesis that, in times of economic hardship and scaling back, consumers are more prone to forego activities outside of the home (such as vacations, meals out, movies, etc), than to drastically change their core home entertainment and communications bundle.