Wednesday, December 9, 2009

Time Inc News Corp and others try to save their industry with supposed game changers - Portfolio.com

Last week, Time Inc. and its partner, the Wonderfactory, released a video on YouTube imagining what a tablet version of Sports Illustrated might look like.

Narrated by Terry McDonell, editor of the Sports Illustrated Group, the video shows a pair of curiously Sims-like hands touch-navigating through a mock-up of a kinetic, interactive magazine full of video, photography, and text. The user is seen flipping through multiple photos, rearranging the order of features (no more "front of the book"), and customizing his reading experience to suit his preferences...