Something new gains with something borrowed - WSJ.com
June 5, 2009
As companies give mobile-phone advertising a try, many are starting to focus on the search ads that have worked so well on personal computers.
After years of sticking largely to mobile display or banner ads, such companies as Marriott International, Honda Motor and 1-800-FLOWERS.com have boosted their spending on mobile search ads. The ads can be targeted to specific consumer requests, and they are more easily measured and less intrusive, which some see as positives given the limited screen sizes on many mobile phones...
As companies give mobile-phone advertising a try, many are starting to focus on the search ads that have worked so well on personal computers.
After years of sticking largely to mobile display or banner ads, such companies as Marriott International, Honda Motor and 1-800-FLOWERS.com have boosted their spending on mobile search ads. The ads can be targeted to specific consumer requests, and they are more easily measured and less intrusive, which some see as positives given the limited screen sizes on many mobile phones...
posted by Connect Ohio at
12:36 PM
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