Indians use broadband to reach fans

Chris Pugh
Connect Ohio

The Cleveland Indians are using a new section of seats with Wi-Fi connections to reach out to fans who want to blog, Facebook and Tweet during games this season at Progressive Field.

“We knew that with our fan base being what it is, and for as many as our fans being in the space, we needed to engage with them in a positive manner,” Curtis Danburg, Indians director of communications and creative services, told an ESPN reporter, “to reconnect with fans, or to connect to a new generation with fans that are into social media.”

The deck is a new effort to ramp up the team’s social media presence and Indians public relations staff member Robert Campbell said the team has been pleased with the response so far.

“The Tribe Social Deck is the physical component of our social media presence,” he said. “It affords attendees the opportunity to not only watch a game live but also network with members of their digital community; often providing attendees the first time to shake hands with someone they had been conversing with for months online.”

Campbell also said in-season updates have included the installation of Wi-Fi connectivity and the addition of high-definition television.

To apply to watch a game in the social media deck, sign up here