Monday, June 8, 2009

Americans viewed a record 16.8 billion videos online in April driven largely by surge in viewership at YouTube

June 4, 2009

comScore (Nasdaq: SCOR), a leader in measuring the digital world, today released April 2009 data from the comScore Video Metrix service, showing that U.S. Internet users viewed 16.8 billion online videos during the month, representing an increase of 16 percent versus March. A significant increase in video viewing at YouTube during April contributed to the month's sizeable gains.

Google Sites Accounts for 41 Percent of U.S. Online Video Market

In April, Google Sites once again ranked as the top U.S. video property with 6.8 billion videos viewed (40.7 percent online video market share), a 15-percent increase versus March. YouTube.com accounted for more than 99 percent of all videos viewed at the property. Fox Interactive Media ranked second with 513 million videos (3.1 percent), followed by Hulu with 397 million (2.4 percent) and Yahoo! Sites with 355 million (2.1 percent)...